Hi Everyone,
As we continue to evolve The Art Circuit we wanted to clarify our
curatorial vision so you know what types of art to expect in the coming months.
We’ve centered on six Collections that represent key pillars of
artistic styles. Now, are these comprehensive of ALL artistic types? No. But
they do provide an experience of arguably the most famous movements that you’d
want to understand and have in your home.
Here's how we are defining and thinking about these Collections:
1. Abstract: Abstract art does not attempt to represent reality in
any way. The effects are created via color, shapes, brushstrokes and technique
rather than subject matter. For us, abstract art is some of the most personal
because it lacks clear criteria for viewing and is a matter of spending time to
understand how the art makes you feel.
2. Contemporary: Contemporary art is technically anything created
during our lifetime, but it is generally considered art starting after 1970. It
also must not obviously fall into one of the other five Collections based on
style. Contemporary art can be challenging subject matter and media, and often
pushes traditional boundaries of our definitions around “art.”
3. Impressionist: Impressionist art is arguably the most popular
and visible style due to our exposure in museums and art history classes. The
art is composed of freely brushed lines that accentuate light and movement over
exact depictions of visual scenes. We can’t help but think of Monet when we say
Impressionist.
4. Modern: Modern art follows a style popularized between the mid
19th and mid 20th centuries. It often focuses on somewhat abstract shapes and
colors, often born of themes around the industrial revolution or investigation
of the subconscious. It was a step away from impressionism more towards true
Abstract art (From Collection #1). Chagall, Van Gogh and Picasso all fall into
the Modern movement even if they are positioned in sub-movements as well.
5. Non-Western: Non-Western art is from and about Non-European or Non-North
American subject matter and techniques. Admittedly, it’s a really broad name
for something that covers most of the globe, but it's used across the art world
to encompass art from different traditions so that’s why we’re using it. As The
Art Circuit grows we we may create regional categories but for now this art
will provide an experience of style outside the Western tradition.
6. Photography: Photography is self-explanatory and is the only
Collection named specifically for the MEDIUM used to create the art. Therefore
the subject matter and composition will vary greatly but will always be based
in a real world photography experience.
As you continue to provide feedback around popular collections we will
increase holdings in those areas and bring you more targeted art to experience
in your home. We also have exciting updates and announcements to make over the
coming months about how you will use Collections to select your next artwork.
